Brand & Marketing Manager at Lorache Consulting Limited

Key Responsibilities:

• Social media marketing– creating, managing, and growing the company’s presence through social media networks.
• Social Media knowledge per channel; understanding each social space, its audience, function, and purpose of the brand.
• Online public relations–building relationships with industry bloggers; influencers and other key thought leaders within the online space on behalf of the brand.
• Customer relations– the Brand Manager is often responsible for customer support – answering questions and queries.
• Executing strategy– the Branding Manager is responsible for effectively executing and optimizing strategic marketing/communications plans.
• Trendspotting; being able to identify key online trends to leverage for engagement.
• Understanding of analytics to grow and optimize social media pages and create awareness for campaigns.
• Event Coverage; visiting events and functions on behalf of the brand with on-site social media coverage.
• Manage day-to-day activities for clients on Facebook, Twitter, Instagram, and other social sites.
• Schedule and publish clients’ social media content to multiple channels.
• Execute a specific brand voice for each client within respective social communities promptly.
• Utilize social analytics tools like Facebook Insights, Facebook Ads Manager, etc to generate insights.
• Work with the creative team from time to time to create original content ideas
• Help the Social Media Manager ideate and integrate clients’ social media marketing initiatives.

Requirements:

• Bachelor's Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, or other related fields preferred.
• A Master's degree is an added advantage.
• 5-7 years of experience in community development and managing social media platforms or communities for brands.
• Proficient in Solid content Strategy, Visual design and web development strategy, Promotion Strategy, and conversion strategy.
• Ability to write effective copy in a lot of different styles, for websites, Twitter, Facebook, etc.
• Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Problem-solving and research skills.
• Being tech-savvy and having extensive SEO knowledge is necessary.
• Must have a keen eye for detail and organization and excellent written communication skills focused on brand tone, voice, and persona with the ability to edit and proofread.
• Ability to juggle multiple projects and client needs.
• Strong research skills and the ability to provide insightful commentary.
• You must have experience working in the electronics/ home appliances company.