Brand & Marketing Manager at Global Profilers

Mission and Long-Term Goal: To set and execute a strong marketing and brand strategy for the company in order to drive a successful product launches of our retail products, increase brand awareness, foster a strong fan base for the company, and achieve 10% market share in every market where our products are sold.

Roles and Responsibilities: You will be responsible for developing and executing the brand, marketing and communications strategy of all the company products and services to achieve defined business objectives (KPIs). You will also be responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility and affinity.

Key Responsibilities:

• Leading new product launch efforts including communication strategy, merchandising, training tools and related activities.
• Managing all exclusive marketing, selected advertising and promotional activities across all sales channels and touch points (online and offline).
• Creating promotional forecasts and tracking promotional performance while working closely with sales to develop key account specific initiatives.
• Developing, proposing, and managing the promotion expense budget; planning marketing and promotion timelines for the all brands in close coordination with the sales team.
• Acting as brand custodian; ensuring that brand saliency is maintained at all points.
• Liaising with brand team to develop brand thematic promotion plan in line with brand strategy.
• Monitoring the promotion progress with timely tracking on sales order, budget, display materials, off-take performance.
• Identifying and developing programs and tools to increase brand presence, market share and improve customer satisfaction
• Developing and executing overall communication strategy; amplifying opportunities for positive public release
• Preparing communication materials i.e. newsletters, press releases, blogs etc. to promote the brand and manage media relationships
• Monitoring media mentions and sharing the voice of the brand and trends related to the Company’s brand
• Periodic monitoring and evaluation of marketing programs and activities to measure effectiveness and recommend improvements as needed.
• Developing, proposing and managing the promotion expense budget.

Minimum Qualifications and Experience/Skills Required for the Job:

• A first degree in Marketing, Mass Communications or any relevant course.
• Minimum of 5-7 years of work experience, 3 of which should be a managerial role in a Marketing position in a FMCG
• Strong Market Knowledge.
• Knowledge of Consumer Insights.
• Category Management.

Expected Knowledge, Skills, and Competencies:

• Strong interpersonal and effective verbal and written communication skills
• Familiarity with food channels across Nigeria
• Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, market analysis).
• Proficiency in building and maintaining Strong Customer Relationships.
• Business-oriented with strong strategic thinking
• Must possess good analytical and computing skills (including the ability to organize and analyze data to formulate a targeted marketing activity).
• Proven competency in brand development and successfully launching a new product
• Able to present products and ideas with ease, confidence, and persistence.
• Creative and innovative with proven ability to create impactful marketing content
• Must be an excellent team player who is dependable, confident, committed, flexible, innovative, and detail-oriented

Remunerations:

• Salary is commensurate to experience within the range of industry standards. A communication allowance,
• pension and health insurance are included, and an annual performance-based bonus may be awarded at the
• Discretion of the executive management team. Please note that adequate security is provided to the whole team.