Brand & Marketing Manager at CWAY Foods and Beverages Nigeria

Job Responsibilities:

• Analyze Company’s brand positioning and consumer insights
•   Shape and communicate our vision and mission
•  Translate brand elements into plans and go-to-market strategies
•  Manage a team of marketing people working on brand initiatives
•   Establish performance specifications, cost and price parameters, market applications and sales estimates
•  Measure and report performance of all marketing campaigns, and assess ROI and KPIs
•   Monitor market trends, research consumer markets and competitors’ activities
•  Oversee new and ongoing marketing and advertising activities
• Open Market and Modern Trade Branding Execution
•  Perform Consumer and New Product Development Research.
• Good Exposure to Trade Marketing and Sales.
• Perform Research on competition in the market.
• Develop campaigns and Marketing strategies.
• Supervise designs and implementation of New Brand concepts.

Qualification/Skills:

• BSC/HND in any relevant discipline
• Minimum of 5 years work experience in related Role.
• Proficiency in Microsoft Office.
• Good communication Skill
• Ability to work on Digital Marketing
• Excellent Power point Presentation