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  • Posted: May 24, 2024
    Deadline: May 31, 2024
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    AnneMarthas Global Services Limited is a Human Resources recruitment, outsourcing, management and advisory company located in Lagos, Nigeria.
    Read more about this company


    Brand & Marketing Lead

    Job Description

    • The ideal candidate must demonstrate vast experience and competency in digital content writing and web/social media management.
    • A minimum of 7 years corporate industry experience, preferably within the Human Resource Consultancy industry is required for this role.

    Summary of Responsibilities

    • Develop and execute comprehensive brand development strategies to enhance brand awareness, equity, and loyalty.
    • Lead the development and implementation of integrated marketing communication plans across various channels, including digital platforms, social media, email, and traditional media.
    • Create compelling and engaging content for marketing materials, websites, social media channels, and other communication outlets.
    • Manage and maintain brand consistency across all touchpoints, ensuring alignment with brand guidelines and values.
    • Conduct market research and analysis to identify trends, insights, and opportunities for brand positioning and differentiation.
    • Collaborate with cross-functional teams to align brand strategies with business objectives and marketing campaigns.
    • Oversee digital marketing initiatives, including SEO/SEM, email marketing, social media advertising, and content marketing.
    • Monitor and analyze the performance of marketing campaigns and communication efforts, providing insights and recommendations for optimization.
    • Stay updated on industry trends, best practices, and emerging technologies in brand development, communication, and digital marketing.

    Qualification / Requirements

    • Advanced Degree in Marketing, Corporate Branding & Communication or related discipline.
    • Experience with branding, digital marketing, website management, UI/UX design interface, digital content development, social media analytics.
    • Minimum of 7 years post qualification work experience in corporate branding, communications and marketing.
    • Excellent knowledge of digital content creation and marketing trends, tools, and best practices.
    • Exceptional writing skills with a strong command of grammar, syntax, and style.
    • Ability to create compelling, concise, and engaging content across various formats and channels.
    • Familiarity with SEO principles and techniques to optimize content for search engines.
    • Excellent oral and written communication skills
    • In-depth working knowledge of LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest, and other relevant social media platforms.
    • Previous experience working in a HR Consulting or Human Capacity Development Company would be an added advantage.
    • Knowledge of Energy, Power, Infrastructure, Mining, Manufacturing, Oil & Gas, Banking, Real Estate, FMCG, Fintech, Telecoms, and Information Management industries is desirable

    Method of Application

    Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.

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