Brand Marketing Executive at Wiseki Technologies

Job Summary

• The Brand & Marketing Executive will be responsible for developing and executing strategic marketing initiatives that strengthen the company’s brand presence, drive customer acquisition, increase engagement and contribute directly to business growth.

Key Responsibilities
Brand Strategy & Management:

• Develop, implement and continuously improve the company’s brand strategy.
• Maintain consistency in brand messaging, tone, visual identity and overall customer experience.
• Identify opportunities to strengthen brand awareness, positioning and market relevance.
• Monitor industry trends, competitor activities and emerging marketing opportunities.
• Ensure all public-facing communications align with the company’s brand standards.

Marketing Strategy & Campaign Management:

• Develop and execute integrated marketing plans across digital and offline channels.
• Plan and manage marketing campaigns from concept to execution and evaluation.
• Develop creative campaigns that increase brand visibility, customer engagement and acquisition.
• Coordinate product launches, promotions, activations and other marketing initiatives.
• Work with internal teams and external partners to deliver campaigns within agreed timelines and budgets.

Digital & Social Media Marketing:

• Oversee the company’s social media strategy and content direction.
• Develop content plans that drive engagement, brand awareness, leads and conversions.
• Monitor social media performance and recommend improvements based on data.
• Explore and implement emerging digital marketing channels and trends.
• Ensure the company maintains a strong and consistent digital presence.

Customer Acquisition & Business Growth:

• Develop marketing initiatives that directly support customer acquisition and revenue growth.
• Identify new customer segments, markets and growth opportunities.
• Work with the Sales, Product and Business Development teams to improve lead generation and conversion.
• Develop promotional strategies that support business and product targets.
• Track marketing contribution to customer growth and overall business performance.

Content & Creative Direction:

• Lead the development of high-quality marketing and brand content.
• Provide creative direction for campaigns, advertisements, graphics, videos, copy and other marketing materials.
• Ensure marketing content is innovative, relevant and aligned with the target audience.
• Work with designers, content creators, photographers, videographers and other creative partners where required.

Marketing Analytics & Reporting:

• Email Marketing: Write and optimize email copy (subject lines, preview text, body content) to consistently improve open rates, click-through rates, and conversions. Run A/B tests and iterate based on data.
• Blog & Content Writing: Produce engaging, well-researched blog posts that support SEO goals, build brand authority, and drive organic traffic.
• Push Notifications: Plan and write push notification campaigns tied to promotions, product launches, seasonal moments, and real-time trends. Balance urgency and value to drive click-through without fatiguing users.
• Trend Monitoring: Stay on top of industry trends, competitor campaigns, cultural moments, and platform best practices to keep messaging fresh and relevant.
• Campaign Calendar: Maintain and manage a content/promo calendar across push, email, and blog channels, aligned with broader marketing and sales initiatives.
• Collaboration: Work closely with design, product, and growth teams to align messaging with campaigns, promotions, and product updates.
• Performance Reporting: Track key metrics (open rate, CTR, conversion, unsubscribe rate) and report insights to continuously refine strategy.
• Establish and monitor key marketing performance indicators (KPIs).
• Track campaign performance, customer acquisition, engagement, conversion and return on marketing investment.
• Prepare regular marketing performance reports for the COO and management.
• Use data and customer insights to improve marketing strategies and decision-making.
• Recommend corrective actions where marketing activities are not achieving expected results.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations or a related field.
• Minimum of 3-5 years’ experience in marketing, brand management, digital marketing or a related role.
• Exceptional writing skills , must be able to adapt tone and style across push notifications, emails, and long-form blog content
• Strong creative instincts with a track record of high-performing campaigns (open rates, CTR, engagement)
• Familiarity with email marketing platforms (e.g. Zoho Marketing Automation, Mailchimp, Klaviyo, HubSpot) and push notification tools (e.g. OneSignal, Firebase)
• Advanced understanding of SEO principles for blog content
• Proven experience managing brands and executing successful marketing campaigns.
• Experience in a technology, fintech, e-commerce, digital products or fast-paced business environment is an advantage.
• Demonstrable experience in driving customer acquisition and business growth through marketing.
• Strong understanding of digital marketing, social media, content strategy and marketing analytics.