Brand Manager at Workforce Group

Our client is a luxury fragrance & beauty products retail and distribution company

Location: VI, Lagos

Job Details

• Responsible for coordinating the brand’s activities – sales, advertising, promotion, marketing research and distribution.
• Accountable for delivering the brand’s profit, volume and market share objectives.
• Responsible for developing the business, sales and profitability of the brand to meet corporate brand’s profit volume and market objectives.

Duties & Responsibility

• Formulate brand’s long-term strategy to effectively reach customers.
• Oversees the brand’s marketing life cycle.
• Manages day-to-day progress of product marketing planning and execution
• Maintains brand integrity across product lines, advertising and all other internal and external communication as it pertains to assigned brand.
• Collaborate with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing.
• Conducts market research and identifies and tracks market trends.
• Define and manage the brand’s advertising and promotion strategies.
• Closely monitor and analyze sales volumes, market share trends and competitive activity.
• Provide monthly product updates to management.

Required Experience 

• Minimum of 3 years field experience in product management, brand advertising and/or marketing.
• FMCG, Beauty and personal care products experience is a plus
• A Bachelor’s degree in any business-related discipline