Brand Manager at Simba Group

Key Responsibilities

• Develop and execute brand strategies aligned with overall business and commercial objectives.
• Plan, implement, and monitor integrated marketing campaigns across BTL, OOH, Trade, and ATL channels.
• Work closely with sales teams to support demand generation, dealer/partner activation, and go-tomarket initiatives.
• Manage relationships with external agencies and vendors to ensure quality delivery and brand consistency.
• Oversee content development, including campaigns, social media content, POS materials, and brand assets.
• Track and evaluate brand performance using KPIs, market insights, and consumer research to optimize strategy.
• Manage marketing budgets and ensure efficient allocation of resources with clear ROI tracking.
• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.

Required Skills & Competencies

• Candidates should possess a Bachelor's Degree with at least 5 years experience.
• Strong brand strategy and positioning expertise
• Integrated marketing and campaign management skills
• Digital marketing and social media proficiency
• Data analysis, insight generation, and KPI tracking capability
• Budget management and ROI optimization skills
• Excellent communication and stakeholder management skills
• Creative thinking with strong execution discipline
• Strong project management and multitasking ability
• Market research and consumer insight skills.