Brand Manager at Red Bull

Responsibilities

• The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.
• They work closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.

Requirements

• Bachelor’s degree, ideally in Marketing or Business.
• FMCG brand marketing skills, knowledge and experience.
• Clear understanding of competitor activity and consumer behavior in a brand and FMCG context. Generates consumer insights and translates them into successful brand initiatives.
• Implements the business strategy successfully, while managing associated changes and people processes. Strong analytical ability and commercial acumen to understand financial statements and market trends.
• Effective negotiation and interpersonal skills.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’.
• Ability to focus and follow through on priorities and deliver quality results.
• Experience in managing people and teams.
• Experience in managing budgets.