Brand Manager at Promasidor

About the job

• To support with developing, executing and evaluating annual activity plans for our brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Responsibilities

• Brand plans: Execute approved marketing activities for specific brands/products, particularly below- the line programs. Plan, activate, and monitor regular sampling programs as appropriate for our brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.
• Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform the development of marketing programs for our brands/products. Provide market information with which to report on the performance of our brands/products.
• Competitor monitoring: Track competitor activities in the Dairy sector and assist the Manager, Brands’ Group, in developing response strategies to protect the position of our brand.
• Budget: Manage marketing budgets to execute annual activity plans for our brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
• Results: Execute below-the-line activities for our brands/products and evaluate performance against activity objectives.
• Financial scope: Responsible for managing marketing expenditure allocated to our brands/products.

Qualifications

• Bachelor's degree or equivalent in Marketing
• 5-7 years' brand management or marketing experience

KNOWLEDGE & SKILLS

• Interpreting data and information
• Preparation of annual marketing/activity plans
• Development and execution of consumer and trade promotions and POS material
• Third-party supplier management
• Managing budgets and expenditure
• Working in teams
• Understanding of research techniques
• Presentation skills
• Microsoft Office suite – Word, Excel and PowerPoint