Brand Manager at Montaigne Place

Job Objective

• The Brand Manager is responsible for coordinating all brand activities, including sales, advertising, promotions, marketing research, and distribution.
• The role ensures the successful execution of the brand strategy and marketing plans while achieving profit, volume, and market share objectives.
• Must reside around VI or its environs.

Key Duties & Responsibilities

• Develop and execute the brand’s long-term strategy to effectively engage target customers.
• Plan and implement a 360° marketing communication strategy covering ATL, BTL, digital, and influencer marketing.
• Oversee the entire brand marketing lifecycle.
• Manage day-to-day marketing planning and execution.
• Maintain brand consistency across products, advertising, digital platforms, and all communications.
• Collaborate with sales, editorial, design, and operations teams to execute marketing initiatives.
• Conduct market research, monitor trends, and provide actionable insights.
• Define and manage advertising and promotional strategies.
• Monitor sales volumes, market share trends, and market drivers.
• Advise management on competitive pricing, promotions, sales trends, and propose action plans.
• Train sales teams to ensure in-depth brand knowledge.
• Provide monthly brand performance reports to management.

Minimum Education Qualification

• Bachelor’s degree in any business-related discipline.

Required Experience:

• 3–5 years’ experience in brand management or marketing communications for reputable brands.

Required Competencies
Knowledge:

• Sales and Marketing
• Customer Service
• Communications and Media
• Digital Marketing, Influencer Marketing & PR
• Business Acumen
• Presentation Skills
• Initiative and Results-Driven.

Skills:

• Excellent Communication & Interpersonal Skills
• Negotiation Skills
• IT Skills
• Strong Execution Ability.

Reporting Relationships:

• Functionally Reports To: Head, Marketing & Brand Management
• Administratively Reports To: Head, Marketing & Brand Management.

Salary
N700,000 - N800,000 per month.