Brand Lead at Pulse NG

The Role

• We are seeking a dynamic and experienced Brand Lead to drive the strategic vision and execution of our brand initiatives.
• The ideal candidate will possess a deep understanding of the betting industry, with a proven track record of translating brand efforts into measurable business success.

Key Responsibilities

• Develop and implement brand strategies that align with business objectives, demonstrating familiarity with betting mechanics, product lifecycles (pre-match, in-play), and core user behavior.
• Build strong relationships and operational alignment with the team, leveraging a comprehensive understanding of the competitive market and cultural nuances in the betting industry.
• Communicate high-level strategy effectively, translating project efforts into strategic business metrics that significantly impact the brand.
• Continuously analyze client’s performance data, identifying opportunities and gaps to provide recommendations that drive upsell opportunities.
• Ensure a strong understanding of how services (SEO, content, campaigns) directly contribute to commercial goals such as deposits, sign-ups and customer retention, with every initiative having a clear path to revenue growth.
• Define and track key performance indicators (KPIs) beyond vanity metrics, focusing on Revenue Per User (RPU), Cost Per Acquisition (CPA) and campaign-attributed profit.
• Exhibit excellent project management skills, ensuring content, campaigns and reporting are clear, consistent, and delivered on time, fostering client trust and confidence.

Qualifications

• 2 - 3 years of direct management.
• Must be familiar with local Nigerian betting mechanics, user journeys and global compliance standards.
• Proven success using digital marketing to increase high-value metrics (e.g., "Increased deposits by 25%," or "Reduced CPA by 18%," or "Drove a $X new service upsell").
• Experience leading a team composed of different specializations (e.g., an SEO specialist, a copywriter, art directors, social media managers, a strategist and a media buyer) toward a unified, commercial goal.
• Experience in formal project management practices, ensuring client deliverables are consistently clear, on time and building confidence (validated by PMP or PRINCE2 is a plus).