Brand Lead at DMOT Enterprises

Location: Onitsha Business Center (Enugu)
Reports To: BC Marketing Head

Job Summary

The Brand Lead is responsible for the development, execution, and monitoring of brand strategies to ensure strong market presence, consumer engagement, and sales support within the assigned portfolio.

Key Responsibilities

Brand Strategy & Execution

• Develop and execute annual and monthly BTL brand plans.
• Ensure consistent brand communication across all channels.
• Drive market visibility initiatives including OOH (billboards, bus branding, signage).
• Supervise production and deployment of POSMs.

Market Intelligence

• Generate and analyze market insights including:
• Pricing trends
• Consumer feedback
• Branding gaps
• Competitor activities
• Provide actionable recommendations based on insights.

Activation Oversight

• Monitor monthly activations to ensure:
• Correct brand messaging
• Proper POSM usage
• Compliance with brand asset standards

Regulatory & Compliance1

• Coordinate and secure approvals from regulatory bodies (NAFDAC, ARCON, EAASA, etc.).
• Ensure brand assets meet all regulatory and quality standards.

Reporting & Coordination

• Maintain monthly POSM deployment tracker.
• Execute structured monthly travel plans focused on insight gathering and market monitoring.
• Align with the regional sales team to address marketing needs and performance gaps.

Requirements:

• HND/BSC in Marketing or any other relevant field
• 3 - 4 years in branding of a multinational company or fmcg.