Brand Events & Partnerships Lead at Dang Lifestyle

Position Scope

• This role will establish and execute the overall communication strategy of the Anatolia brand and its portfolio on a global scale.
• The Brand, Communications & Events Lead is a future thinker who sees opportunity and turns it into reality, while ensuring alignment with corporate goals and objectives.
• This individual is savvy in public relations, digital media, media and influencer outreach, social media community management, event management and leading philanthropic initiatives.
• Together with cross functional teams and external vendors, the Brand Manager - Communications will elevate the Dang! brand to the next level for accelerated business growth.

Key Accountabilities
Communications Strategy + Execution:

• Lead the strategy, development, and execution of all communications, including: content creation, press releases and events; media and influencer outreach; social media content development; community management; newsletters; and product education
• Support the brand-building initiative of Dang! to become a well-recognized, trusted, and desired brand in the industry through IRL events.
• Identifies and establishes relationships with key media, influencers, and opinion leaders within the industry.
• Develop and execute digital marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising to drive brand awareness, engagement, and lead generation.
• Supports and delivers social media content/ engagements that successfully recruit and build a new audience to deliver against key business goals and KPIs'
• Builds a strong brand presence on social channels and influencer networks.
• Showcases influencer content and key campaigns on corporate website, digital (including local or global social) channels
• Identifies and establishes relationships with key media, influencers, and opinion leaders within the industry.
• Take ownership of our existing referral platform and scale it from side-of-the-desk work to a key acquisition channel.