Brand & Content Lead at Drinks.ng

ROLE OVERVIEW

• Own Drinks.ng’s B2C brand expression and content strategy within Ecommerce & Growth. You will set standards for tone-of-voice and brand consistency across customer touchpoints, lead campaign storytelling, and work closely with Creative Studio and trading teams to deliver effective, compliant, on-brand assets that improve engagement and conversion.

KEY RESPONSIBILITIES
Brand stewardship & standards

• Own and enforce brand guidelines across channels (visuals, messaging hierarchy, tone-of-voice, value proposition).
• Review customer-facing content for brand alignment and flag risks (misleading claims, compliance gaps).

Content strategy & campaign storytelling

• Build content strategy that supports growth objectives (campaign themes, seasonal storytelling, always-on content).
• Translate commercial priorities into customer-friendly messaging that drives clarity, trust, and conversion.

Creative development oversight (with Creative Studio)

• Own creative briefs (clear objectives, timelines, measurable outcomes) and run quality control on outputs.
• Maintain an approved asset library and content governance for efficient reuse.

Content governance & compliance

• Ensure content meets Legal/Compliance requirements and platform policies; coordinate approvals for offers/claims.
• Maintain approval documentation and traceability for audit/internal control reviews.

Cross-functional collaboration & performance feedback

• Partner with Trading and Website to ensure onsite content supports discovery and conversion and is implemented correctly.
• Use performance feedback (engagement, conversion signals, campaign results) to improve content quality and prioritisation.

PERSON REQUIREMENTS
Education

• Bachelor’s degree in Marketing, Communications, Media, or related discipline (or equivalent practical experience).

Experience

• 5–9+ years in brand/content roles, with demonstrated campaign leadership and cross-functional coordination.
• Strong advantage: e-commerce, retail, FMCG, or consumer brand experience.

Behavioural

• High standards and attention to detail; protects brand consistency without slowing execution unnecessarily.
• Customer-centric, clear communicator; pragmatic and highly collaborative.
• High integrity; ensures content is truthful, compliant, and aligned to approved offers.