Brand Communications and Partnerships at Hempawa Consult

Job description

• We are looking for a highly experienced Brand Communications and Partnerships Manager to lead our branding initiatives and drive our market presence forward. The ideal candidate will have a strategic mindset, extensive experience in brand positioning, and a talent for managing both people and projects to maximize brand impact.

Key Responsibilities:

• Conduct consumer and market research to inform branding strategies.
• Develop and refine brand strategy based on research insights to ensure optimal market positioning.
• Lead and manage a team of marketing professionals focused on brand initiatives.
• Collaborate with clients and cross-functional teams across the organization.
• Oversee branding projects through various development stages to successful completion.
• Foster and maintain strong relationships with key company stakeholders.
• Manage and allocate budgets effectively to support branding efforts.
• Organize and travel for events such as product launches, campaigns, project briefs, exhibitions, and photo shoots.
• Drive creative development to engage the target audience and inspire action.
• Establish performance standards, pricing parameters, and sales estimates based on market applications.
• Track and report on the performance of all marketing campaigns, evaluating ROI and key performance indicators (KPIs).
• Stay informed on market trends, consumer behaviors, and competitor activities, managing both new and ongoing marketing initiatives.
• Oversee product distribution channels and monitor consumer reactions.

Requirements:

• Proven experience in brand communications, marketing, or a related field.
• Strong leadership skills with a focus on team management and stakeholder relations.
• Ability to work in a fast-paced environment, with experience managing multiple projects.
• Excellent analytical skills to assess brand performance and consumer insights.