Brand and Marketing Officer at Gatimo Apparel

Main Objective of the Job

• To assist the Brands & Marketing Head in the execution of long term, implementing a comprehensive brand strategy that aligns with the company's overall objectives.
• To assist drive the achievement of sales awareness targets by implementing campaigns and strategies that will lead to the increase of business growth in Gatimo Apparel

Responsibilities / Deliverables / Outcome

• Implementing a comprehensive brand strategy that aligns with the company's overall objectives
• Conducting market research to understand consumer preferences, market trends, and competitors' strategies to inform branding and marketing efforts.
• Overseeing the creation of compelling content that engages the target audience and communicates the brand's message effectively.
• Develop and monitor marketing campaigns as it relates to Gatimo apparel, and developing ways to improve those campaigns
• Submit ideas for experiential marketing programs designed to enhance and grow the brand and help meet business target.
• Work closely with Head brands and marketing to deliver on marketing strategies.
• Monitor the delivery and execution of marketing promotional items across all stores
• Assist the Team Lead to organize promotional events for products and encourage brand uniformity across marketing initiatives
• Any other duties/tasks as may be assigned by the Team Lead

Management Report:

• Brands & Marketing Store Visit Report.
• Start, middle and end of the campaign report for in store activities.

Key Performance Indicators

• Customer satisfaction
• Brand satisfaction
• Productivity
• Lead generation
• Creativity.

Qualifications and Experience

• First Degree in Marketing, Communications or a related
• Minimum of 2 years experience in the same or similar role
• Experience in Manufacturing or B2B Business will be an added advantage.

Required Skills and Competencies:

• Ability to understand buyers’ needs
• Proficiency in power point and other Microsoft tools.
• Knowledgeable about sales process
• Critical thinking and problem-solving skills
• Creativity and writing skills
• Good teamwork skills
• Communication skills and networking
• Good organization and planning skill.