Brand and Marketing Manager at HR-EX Consulting

Job Brief

• Responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
• Creating and implementing the positioning, branding, and launch strategy.
• Participating in business model discussions and contributing to the development of the company.
• Keep marketing strategy on track and ensure the business continues to reach a larger audience.

Duties and Responsibilities

• Develop strategies and tactics to get the word out about the organization and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from idealization to execution.
• Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

Qualifications and Experience

• Bachelor's Degree in Marketing, Communications, or a related field. A Master's Degree in a relevant field will be an added advantage
• Must have at least 10 years of post-graduation experience. Experience in a marketing agency is an advantage.
• Proven work experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Metric-driven marketing mind with an eye for creativity.
• Extensive knowledge of marketing strategies, channels and branding.
• Excellent communication skills.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Knowledge of social media and web analytics.
• Strong project management, multitasking, and decision-making skills.
• Foreign, private school preferred. However, quality work experience may fly.
• Gender: Females preferred for gender balance