Brand and Marketing Manager at Harvesters International

Job Brief 

• The Communications/Brand Manager will create, organize, plan & implement effective communication strategies in order to convey Harvesters’ vision to the appropriate target audience.
• Reporting Relationships Functionally Reports To Head of Operations and Senior Pastor
• Administratively Reports To Head of Operations and Senior Pastor & Supervises Communication Team
• Working Relationships: Internal Heads of Departments, Campus Pastors, Functional Leaders, Volunteers, External Vendors, external consultants etc
• The role will also be responsible for working with our high-profile agencies and managing the end-to-end delivery of events, campaigns and associated projects to ensure that activities meet the church’s objectives. 

Key Result/ Responsibility Areas and Job Description Strategy

• Ensure efficient articulation of the specific vision, plans and objectives of the Church.
• Evolve new and innovative strategies for excellent internal and external communications execution.
• Evolve strategies to expand Harvesters to a global brand with reach and products that can be pushed to every continent. 
• Evolve strategic partnerships with stakeholders in the communications space in and outside Nigeria to further drive the Church agenda.
• Identify communication gaps in the existing church structure and plug them Work with  leadership team to identify priorities and set direction for communications efforts on behalf of Harvesters.
• Managing, planning, directing, controlling and implementing a proactive communication  program to enhance the reputation of the church.
• Providing detailed reports of communications activities, including return-on-investment  analyses
• Develop and manage the annual communications/marketing budget
• Evolve communications strategies for Harvesters events and special programmes to guarantee the best possible outcome.

Media Management

• Be responsible for planned and coherent approach to the creation of the Church publications. 
• Candidate should provide editorial direction, design, production and distribution of all  publications.
• Ensure consistent expression across various channels of communication, co-ordinate   appearance of all Church’s print and electronic materials. 
• Serve as project manager for communication related initiatives. 
• Prepare detailed media activity reports. 
• Work extensively with the Creative director/Production Manager to provide direction for the production of church media. 
• Previews all church multimedia output before broadcasting and/or publishing.

Digital Content Management

• Must provide leadership to the Head, Digital Marketing, to achieve the church’s digital content creation and marketing strategy. This includes but is not limited to: Evolving penetration strategies to take Harvester’s content to other parts of the world. 
• Develop a winning strategy to build the church’s online community.
• Ensure alignment with overall communications strategy 
• Oversee the content creation on all digital media platforms and ensure cohesion across all other communications platforms. 
• Deliver on the church’s objectives to be at the cutting edge of digital media marketing.  Leadership
• Manages the Digital media, graphics and communications team with a view to providing  leadership, oversight and achieving set goals.
• Responsible for evolving strategies and execution plans for each sub-team. 
• Hold weekly and monthly meetings with team members and generate a monthly report on the achievement of set goals. 
• Provide assistance and counsel to team members as needed Set the example for an  environment of creativity, innovation and problem-solving.
• Establish performance parameters for the team in form of KPIs and periodically provide  feedback to ensure enhanced performance.
• Identify the development needs of team members and ensure that these are fulfilled in a planned manner. 
• Work with HR to create platforms for knowledge, training, and best practice sharing within the team Identify and deploy programs for improving the engagement level of team members.
• Work with several expressions and volunteer teams to provide needed communications  support.

Content Development

• Produce content for distribution through several information channels and platforms. 
• Work with Creative director/Production Manager to create and evolve shows, programs, and initiatives that can be used on various channels, including radio, TV and other relevant channels.

PR Management 

• This role will work closely with an external PR agency to plan and deliver proactive media relations campaigns, as well as work with them to react to emerging news stories when required. 
• PR support will be provided for Harvesters and other sub ministries. 
• Develop and deliver a periodic PR strategy with the agency, ensuring alignment between the agency and the Church’s vision and values 
• Responsible for the day to day management of the contract and arrangements with the PR agency 
• Develop and manage media relations in collaboration with the PR agency and other  stakeholders. 
• Work with third parties (e.g. volunteer experts) to further enhance the PR of the Church. 

Process Management

• Develop and implement systems and procedures necessary for the smooth operation of the communications function
• Be responsible for evaluating the effectiveness of Church communication and developing systems for such evaluation 
• Ensure proofing and quality assurance and overall adherence to Harvesters brand standards
• Develop and coordinate in-house communications 

Competency and Skill Requirement

Academic Qualification,Personal Skills and Work Experience

• Degree in Communications, Marketing, International Relations, Journalism or other related disciplines (Post graduate degree will be a plus)
• Experience working with large, cross-functional  teams is desirable.
• Minimum of 8 years' experience in communications and media management.
• Agency experience would be a plus.
• Experienced with content management systems, tracking mechanisms and analytics software.
• Solid professional experience required including experience producing digital content and managing social accounts for organisations.
• Experience of writing, editing and producing written communications for targeted audiences. 
• Experience producing for the web 
• Experience successfully building, coaching, and motivating high performing teams while holding employees accountable 
• Experience of setting and working with brand guidelines. 
• Understanding of the need for and value of a visual identity and branding. 
• Experience leading in a faith-based environment (even if in a volunteer capacity) is very desirable.
• Must have the ability to speak English to an advanced and sophisticated level, both written and verbal. 
• Should demonstrate the ability to communicate or engender communications with different people groups to achieve set objectives.
• Must have expert writing and editing skills verifiable at a professional level. 
• Be visionary. This person is responsible for setting the direction and the tone of the church’s messaging across all available channels. 
• Be imaginative, compassionate, creative, eloquent, and determined.
• Strong relationship management, strategy development, project management, problemsolving and change management skills.
• Advanced communications and collaboration skills across a range of audiences.
• Ability to conceptualize, create and deliver an organizational communications strategy. 
• Must be a role model. 
• Must exemplify a positive attitude, be a self starter, display high levels of self leadership, be assertive and be committed to excellence. 
• Must be patient, empathetic, yet dogged. 
• Must display tact and diplomacy especially when working with volunteer.