Branch Sales Manager at TradeDepot

Summary:

TradeDepot is a Digital B2B Commerce and embedded finance company headquartered in San Francisco, California. At TradeDepot we are building the largest digital network of retail outlets in Africa and changing the way mega Consumer Goods Brands distribute products to over 5 million retail stores on the continent.

We are in search of a Branch Sales Manager to join our growing team. You will build, own and grow the general trade channel in the branch in collaboration with the head of growth operations. Acquire, develop and retain business relationships with general trade customers within the branch's coverage area.

Responsibilities:

• Sales: Develop and implement a trade coverage plan, working closely with the growth analyst. along with other related commercial activities to deliver the branch's number.
• Marketing: Manage branch specific brand engagements and initiatives.
• Deploy the necessary infrastructure and process to deliver brand and trade programs to meet the branch's requirements. This will be based on market research / survey carried out jointly.
• Design and implement a tactical sales plan that expands TradeDepot’s retail outlet base and ensure its strong presence
• Team leadership: Manage and monitor and a team of Trade Supervisors effectively and efficiently.
• Build and Maintain the branch’s customer database through efficient consolidation of quantitative and qualitative customer data points working closely with the growth analyst.
• Ensure adherence to set goals and KPI’s developed for the Branch champion innovation in the development of trade programs in the Branch and track ongoing results.
• Ensure that objectives in terms of active customers, Lines, order frequency etc. are always met.
• Ensure adherence to customer trading terms (bonus, credit and discounts) for general trade customers in the branch in alignment with the head of growth operations.
• Develop a customer retention strategy for the branch. Increase levels of trade support and customer loyalty by ensuring there is an established close working relationship with the Trade Supervisors.
• Work closely with the brand team to execute in-store promotions and initiatives to drive sell-in and sell-out within the Branch.
• Monitor market execution of all initiatives in the branch through frequent market visits.
• Manage the productivity and cost optimization of the branch.

Requirements:

• Minimum of a BSc degree or equivalent.
• Minimum 3 years’ experience working in a similar role in the FMCG sector.
• Committed to continuous education through workshops, seminars and conferences.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
• Proven ability to drive the sales process from plan to close.
• Strong business sense and industry expertise.
• Excellent mentoring, coaching and people management skills.
• Has an excellent analytical skill.
• Good commercial understanding numerical skills, a high level of computer literacy.
• Good interpersonal skills.
• Fully geographically mobile.
• Ability to work flexibly.

What's on Offer?

• Attractive Salary & Benefits.
• Strong opportunities to progress your career.
• Work alongside & learn from best in class talent.