B2B Marketing Specialist at Bristol Scientific

Job Description:

• As a B2B Marketing Specialist at Bristol Scientific, you'll play a pivotal role in crafting and executing our marketing strategies across digital and traditional channels.
• You'll be responsible for creating compelling content, maintaining our website, enhancing our social media presence on Instagram and LinkedIn, and supporting traditional marketing initiatives such as print materials, conferences, and tradeshows.
• You will also utilize your SEO and Google knowledge to optimize our online visibility and drive traffic to our platforms.
• Additionally, you'll manage our newsletter to engage with our audience effectively.
• The ideal candidate will be passionate about leveraging digital and traditional marketing channels to promote our products and enhance our brand presence in the scientific and healthcare community.

Responsibilities:

• Develop and execute integrated marketing campaigns to increase brand awareness, generate leads, and support sales efforts tailored to our niche audience.
• Create engaging content for various digital channels, including blog posts, social media posts, emails, visuals and website copy tailored to our target audience and industry trends.
• Manage and maintain our company's social media profiles and presence on platforms such as LinkedIn and Instagram.
• Manage and update the Bristol Scientific website to ensure content accuracy, relevancy, and a seamless user experience for our customers.
• Implement SEO strategies to improve search engine rankings and organic traffic, enhancing our online visibility.
• Monitor social media channels for industry news, customer feedback, and competitor activity, and leverage insights to optimize marketing efforts.
• Monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization to drive business growth.
• Collaborate with cross-functional teams, including Sales and Product Managers, to align marketing initiatives with business objectives and customer needs.
• Support traditional marketing efforts by creating print materials, coordinating logistics for conferences and tradeshows, and representing Bristol Scientific at industry events.
• Manage our newsletter, curating content, and ensuring timely delivery to engage with our audience and nurture leads effectively.
• Stay updated on industry trends and best practices to continuously improve our digital marketing efforts and identify opportunities for innovation and growth.

Qualifications:

• At Least 2 years experience 
• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a B2B Marketing Specialist or similar role, with a focus on content creation and digital marketing.
• Strong writing and editing skills, with the ability to create high-quality content tailored for different digital platforms.
• Proficiency in website management and content management systems (CMS), such as WordPress.
• In-depth knowledge of Instagram and LinkedIn marketing strategies and best practices.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
• Familiarity with SEO principles and Google Analytics.
• Excellent analytical skills, with the ability to interpret data and generate actionable insights.
• Creative thinking and problem-solving abilities.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet deadlines.
• Collaborative team player with strong interpersonal skills and the ability to work effectively across departments and with external partners.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Collaborative team player with strong interpersonal skills and the ability to work effectively across departments and with external partners.

Benefits:

• Competitive salary
• Health insurance
• Pension plan
• Paid time off and leave holidays
• Professional development opportunities