B2B Marketing Executive at Umba

Responsibilities

• Work with external digital agencies and hit targets such as Installs, CPI's, accounts created, keeping to a monthly marketing budget.
• Own end-to-end marketing campaigns development and management through traditional and alternative user acquisition paths
• Work with Product Marketing to understand messaging and create content that resonates with our audience.
• Coordinate with key stakeholders in cross-functional teams to ensure the successful launch, execution, and measurement of campaigns
• Analyze the results of campaigns and strategic marketing activities and present key findings and areas for improvement to stakeholders
• Assume responsibility of Umba Growth KPI’s with a direct line to management
• Explore partnerships and new business opportunities to drive user growth in the business outside of digital advertising channels
• Manage the marketing team, and all content produced (Social channels, drip, and blast campaigns) and collaborate with them to improve our value propositions and overall marketing strategy
• Manage and refine the organization’s social media presence
• Use digital data to identify new opportunities for improvement and growth

Qualifications

• Experience managing a team of marketers, preferably in a global setting
• Experience developing and implementing branding and marketing strategies
• Passion for providing analysis and finding actionable marketing insights
• Deep understanding of mobile marketing digital fundamentals, specifically in attribution, tracking, optimization, and experimentation
• Understanding of the nuances and metrics important to mid and low funnel conversions

Required skills

• Experience in acquisition strategy (search, social, organic) in the mobile app space - either through an internal team or having worked w/ an agency closely
• Experience in forecasting, planning, and performance analysis - someone who makes data-driven decisions
• Has had at least some experience or exposure in other areas of marketing besides digital - either in product marketing, branding, or communications. This will give them a broader view of strategy as a whole.
• Startup mentality - willingness to do a bit of everything
• 3+ years experience as an analyst, testing, managing, and scaling paid acquisition channels in a growth or marketing capacity for iOS and Android apps
• Data-driven analysis mindset, experience with BI tools, and SQL knowledge

Preferred Skills

• Partner marketing experience
• In-app referral marketing experience
• Experience managing a team