Umba is an African neo bank that offers a combination of services that both traditional and digital banks offer. Making us a one stop shop for your financial needs. We want to provide free, easier, and accessible banking to Africans.
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Work with external digital agencies and hit targets such as Installs, CPI's, accounts created, keeping to a monthly marketing budget.
Own end-to-end marketing campaigns development and management through traditional and alternative user acquisition paths
Work with Product Marketing to understand messaging and create content that resonates with our audience.
Coordinate with key stakeholders in cross-functional teams to ensure the successful launch, execution, and measurement of campaigns
Analyze the results of campaigns and strategic marketing activities and present key findings and areas for improvement to stakeholders
Assume responsibility of Umba Growth KPI’s with a direct line to management
Explore partnerships and new business opportunities to drive user growth in the business outside of digital advertising channels
Manage the marketing team, and all content produced (Social channels, drip, and blast campaigns) and collaborate with them to improve our value propositions and overall marketing strategy
Manage and refine the organization’s social media presence
Use digital data to identify new opportunities for improvement and growth
Qualifications
Experience managing a team of marketers, preferably in a global setting
Experience developing and implementing branding and marketing strategies
Passion for providing analysis and finding actionable marketing insights
Deep understanding of mobile marketing digital fundamentals, specifically in attribution, tracking, optimization, and experimentation
Understanding of the nuances and metrics important to mid and low funnel conversions
Required skills
Experience in acquisition strategy (search, social, organic) in the mobile app space - either through an internal team or having worked w/ an agency closely
Experience in forecasting, planning, and performance analysis - someone who makes data-driven decisions
Has had at least some experience or exposure in other areas of marketing besides digital - either in product marketing, branding, or communications. This will give them a broader view of strategy as a whole.
Startup mentality - willingness to do a bit of everything
3+ years experience as an analyst, testing, managing, and scaling paid acquisition channels in a growth or marketing capacity for iOS and Android apps
Data-driven analysis mindset, experience with BI tools, and SQL knowledge
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