B2B Marketing and Product Marketing Specialist at Wakanow

Job Objective

• This role combines strategic thinking and hands-on execution to drive growth in our B2B business and effectively position our products to meet customer needs.
• The ideal candidate will have a strong background in marketing, exceptional communication skills, and a passion for innovation in the travel tech industry.

Job Responsibilities
B2B Marketing:

• Strategy Development: Create and implement B2B marketing strategies to drive leads, acquire customers, and boost retention.
• Market Analysis: Research industry trends, customer needs, and competitors to guide marketing efforts.
• Campaign Management: Plan and optimize multi-channel campaigns, including email, social media, events, and partnerships.
• Content Creation: Design impactful marketing materials like brochures, case studies, and presentations for business clients.
• Client Engagement: Collaborate with sales to provide marketing support and resources for client acquisition and retention.
• Performance Tracking: Analyze campaign performance and recommend improvements.

Product Marketing:

• Go-to-Market : Plan and execute product launches aligned with company goals and customer needs.
• Product Positioning: Craft clear messaging that highlights product value and competitive edge.
• Collaboration: Align marketing strategies with product roadmaps through teamwork with development teams.
• Customer Insights: Analyze feedback to improve products and explore new opportunities.
• Sales Support: Provide tools and training to help the sales team showcase product value.
• Marketing Materials: Develop and maintain user guides, FAQs, and product videos.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in B2B marketing and/or product marketing, preferably in the tech or travel industry.
• Proven track record of developing and executing successful B2B marketing campaigns.
• Strong understanding of digital marketing channels and tools.
• Excellent communication, presentation, and project management skills.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
• Creative thinker with a passion for innovation and problem-solving.