Assistant Brand Manager at Westfield Consulting

Location: Ikeja, Lagos
Department: Marketing

Background

• Our client is seeking a creative, organized and passionate Assistant Brand Manager to help growing brand in line with Organization expectations.
• This role reports to either a Senior Brand Manager or directly to a Category Manager as the case may be.

Purpose of Role

• This role supports and drives the development of a large Tactical Brand, a medium Strategic brand, or a small tactical Portfolio.
• Supporting the planning, implementation, control and co-ordination of the Equity driving and Market Share-gaining programs designed to sustain the assigned Brand as a veritable asset delivering outstanding value to all consumer and stake holders, aligned to Portfolio Strategy.
• Support coordinating the implementation of brand communication sponsorship and events plans and strategies that will enhance the Equity Scores, Sales Performance and Profitability of the Brand in line with Company’s overall profit and portfolio objectives.

Responsibilities

• Take full Ownership of a brand (Under guidance from BM/SBM), coordinating and influencing a cross-department team to ensure brands plan execution, reporting and tracking
• Generate reliable market information to assist BM/SBM in taking pricing decision, extension of pack size options, product re-packaging and re-launch
• The incumbent champions & drives brand growth in volume and equity by tracking the brand performance and trend to advise the Sr. Brand Manager appropriately.
• The job holder also assists in developing and seamless execution of Brand plans both short and long term.
• The incumbent must be conversant with consumer marketing data, have timely information and credible insight to issues pertaining to the brand. He or She must be constantly in-tune with the market.
• He or she must play a key role in the implementation of the relevant brand activities/promotions or events. (Assist in delivering Measurement and Evaluation for promotional activities.)
• Participate in the agency meeting, in line with requirement from BM/SBM/GMM/MKD.
• He or she must be enterprising and resourceful in project and task management.
• The incumbent is expected to monitor stock levels of finished goods and raw material inputs for target achievement, ensuring proper cross data analysis and data interpretation as well as any other brand collateral issues.
• Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning.

Qualifications and Competencies Required

• NYSC / Degree (Marketing certification course will be a plus).
• At least 3 years' experience within Brand Marketing (FMCG preferred)
• Developed interpersonal, communication and presentation skills
• Self-motivated, curiosity and a data-driven, strategic mindset ability to work under pressure and drive business success
• Excellent analytical and research skills are essential as well as a structured way of working
• Ability to work in a culturally diverse population
• Good Microsoft Office Skills.

What you will need to be successful:

• Strong Problem-solving skills with a proven record as a strategic thinker and equally the ability to execute with excellence
• Stakeholder management skills able to drive discussions and push Brand agenda.
  • Internal (Sales/Supply chain/logistics / Finance / production / Quality /Management)
  • External (Creative agency/vendors, regulatory agencies, industry bodies)
• Proven track record in generating growth through creative thinking,
• A strong drive for results, CAN DO attitude and performance tracking
• Analytical skills and ability to develop evaluation matrices(trackable) for programs and Brand executions
• Passion for marketing, with a solid creative flair and a strong appreciation for insights and digital

Key requirements include:

• Excellent written and verbal communication skills
• A willingness to listen and have a positive attitude
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges.
• Sound understanding and experience in creative/production processes, design and implementation, research and NPD
• A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
• Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL
• Timely execution of assigned duties
• Collate and analyze quarterly reports of brands and competition.
• Ensure effective implementation of brands activities in line with the approved briefs.
• Actual sales to plan achievement of Brands by Pack size by the area.
• Competitive activity report regionally and pan Nigeria.
• Preparation of monthly deployment of POS/TS materials stock position.