Area Sales Manager at TradeDepot

Who are we?

TradeDepot is a leading house of brands dedicated to acquiring, building, and managing a diverse portfolio of consumer goods brands tailored for the African market. Our mission is to create, acquire, and nurture high-quality consumer brands that cater to the evolving needs of the African consumer. We leverage our robust distribution network and deep market insights to drive growth and brand equity, ensuring widespread market presence and consumer trust.

Overview

As a Field Sales Manager, you will play a pivotal role in driving sales and expanding our market presence. You will be responsible for recruiting and retaining retail and wholesale customers in your assigned location(s). 

Key Responsibilities

• Recruitment and retention of viable key distributor, wholesale and retail customers in assigned location(s) that will drive and sustain the growth of the portfolio across all channels.
• Achieve monthly GMV set target for the location(s) by the Key Distributors across all SKUs of assigned portfolios.
• Drive minimum number of lines per distributor orders.
• Manage inventory days from the distributor based on set target.
• Manage Secondary Sales Force in the assigned location(s) to drive numeric and weighted distribution.
• Work closely with the Regional Sales Manager to ensure best priced purchases across products in the category that can guarantee target achievement.
• Weekly market intelligence report.

Requirements

• University degree or HND in any Discipline.
• 3+ years sales experience, demonstrated ability in managing sales teams and achieving growth targets.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication, negotiation, and networking skills.
• Strategic thinker with a proactive approach to problem-solving.
• Excellent knowledge of Distributor channels and retail outlets, as well as best practices.