Area Sales Manager / Territory Sales In-Charge (ASM/TSI) at Ascentech Services Limited

Job Summary

• The Area Sales Manager / Territory Sales In-Charge (ASM/TSI) will be responsible for driving primary sales within the assigned territory.
• The role requires managing distributor relationships, guiding sales executives, monitoring competitor activities, and implementing strategies to achieve sales targets.
• The ASM/TSI will also collect, analyze, and report market data to support informed decision-making and business growth.

Key Responsibilities

• Achieve designated primary sales targets by product variant and SKU.
• Set clear sales quotas for sales executives, provide guidance, and monitor performance to ensure targets are met.
• Strengthen distributor relationships and ensure their business requirements are addressed.
• Improve brand visibility and awareness in the assigned territory to drive market penetration.
• Monitor competitor activities and develop proactive strategies to stay ahead.
• Prepare and submit regular sales performance and market analysis reports to the Business Development Manager.
• Execute company-wide sales strategies while developing territory-specific innovative tactics to achieve growth.
• Identify new business opportunities through market research, trend analysis, and customer insights.
• Foster and maintain positive, long-term distributor and client relationships.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Identification and conversion of new business opportunities.
• Effective client and distributor relationship management.
• Implementation of sales and business development strategies.
• Collaboration and alignment with internal teams.
• Quality of reporting and market insights provided.
• Performance and accountability of direct reports.
• Contribution to strategic decision-making.

Qualifications & Experience

• Bachelor’s Degree in any field (Business / Marketing preferred).
• Minimum of 3+ years of proven sales experience, including team management responsibility.
• Experience in sales management within FMCG, distribution, or related sectors is an added advantage.

Skills & Competencies:

• Technical / Functional:
  • Strong sales and negotiation skills.
  • Proficiency with Sales Force Automation (SFA) tools/software.
  • Ability to analyze sales and market data for decision-making.

Application Closing Date
31st October, 2025.