Area Sales Manager (North Central) at Lontor Nigeria

Job Summary

• We are seeking an energetic and results-driven Area Sales Manager to lead and grow our sales operations within a designated region. The ideal candidate will be responsible for driving revenue, managing a field sales team, expanding market coverage, and ensuring excellent product availability and brand presence across all retail channels.
• This role is critical to achieving our regional sales targets and strengthening Lontor Hi-Tech’s market leadership in consumer electronics such as rechargeable fans, LED lighting, power solutions, and smart appliances.

 Key Responsibilities

Sales Performance & Revenue Growth

• Achieve and exceed monthly, quarterly, and annual sales targets for assigned territory.
• Monitor daily sales activities and ensure consistent delivery against KPIs.
• Identify growth opportunities in underpenetrated markets, new outlets, and customer segments.

Team Leadership & Field Management

• Recruit, train, motivate, and manage a team of Sales Executives and Field Staff.
• Conduct regular field visits and joint sales calls to coach and support team members.
• Set individual performance goals, conduct reviews, and provide feedback.

Route-to-Market Execution

• Ensure effective implementation of route-to-market (RTM) strategy across Open Trade, Modern Trade, and Distributor networks.
• Supervise order collection, delivery tracking, and stock reconciliation processes.
• Maintain strong relationships with key retailers, distributors, and dealers.

Brand Visibility & In-Store Execution

• Ensure optimal shelf presence, product display, signage, and merchandising standards.
• Monitor competitor activity and respond with tactical recommendations.
• Report on out-of-stocks, pricing deviations, and promotional compliance.

Customer Relationship Management

• Build and maintain strong relationships with high-performing retail outlets and partners.
• Resolve customer complaints promptly and escalate when necessary.
• Collect market intelligence on customer preferences, demand trends, and local competition.

Reporting & Compliance

• Submit accurate daily, weekly, and monthly sales reports via CRM or mobile tools.
• Track team attendance, sales performance, and incentive claims.
• Ensure adherence to company policies, ethics, and safety guidelines.

Promotions & Campaign Support

• Implement approved trade promotions and monitor effectiveness.
• Coordinate activation events, demo days, and retailer incentives.
• Provide post-campaign analysis and ROI insights.