Area Sales Manager – Milk & Dairy Products at Blume Nigeria Limited

Job Summary

• The Area Sales Manager will be responsible for overseeing and driving sales performance for milk and dairy product lines within the assigned territory.
• The role involves managing sales teams, developing strong distributor and retail networks, implementing sales strategies, and ensuring consistent growth in market share.
• Candidates must have solid experience in milk sales and a deep understanding of the FMCG/dairy sector.

Key Responsibilities
Sales & Revenue Growth:

• Achieve monthly, quarterly, and annual sales targets for milk and dairy product categories.
• Develop and execute effective sales plans and route-to-market strategies.
• Monitor sales performance and drive initiatives to increase volume, visibility, and penetration.

Territory & Market Management:

• Expand distribution channels and ensure product availability across all retail outlets.
• Conduct regular market visits to identify opportunities, competition activities, and market trends.
• Strengthen relationships with distributors, wholesalers, and key retailers.

Team Leadership & Training:

• Manage, mentor, and motivate a team of Sales Representatives, Van Sales Executives, and Merchandisers.
• Set performance targets and conduct regular coaching to ensure optimal execution.
• Facilitate product knowledge and sales training for team members.

Key Account Management:

• Build strong relationships with modern trade outlets, supermarkets, and key distributors.
• Negotiate pricing, visibility, and promotional agreements to maximize sales.

Reporting & Compliance:

• Prepare weekly and monthly sales reports, competitor analysis, and market intelligence updates.
• Ensure adherence to company sales policies, credit control, and operational standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years’ experience in FMCG sales, with at least 3 years focused on milk or dairy products.
• Strong leadership, communication, and negotiation skills.
• Proven track record of achieving sales targets and growing territory performance.
• Understanding of distribution management, trade marketing, and route-to-market execution.
• Ability to travel extensively within assigned territory.

Preferred Skills:

• Experience working with cold-chain products.
• Strong analytical and reporting abilities.
• Excellent relationship management and problem-solving skills.

Salary
N250,000 - N400,000 per month.