Area Sales Manager at Flour Mills of Nigeria Plc

Purpose

• Responsible for managing and coaching a team of Assistant Managers, Wholesale & Trade Development to achieve the growth objectives in an allocated Sales area.

The Job

• Overall responsible for a number of Key Distributors (KD) serviced by a team of of Assistant Managers, Trade Development, Wholesale Development, Seal Team e.tc in an allocated region
• Achieve the sales volumes by category in each of the Key Distributor territories
• Ensure that the direct to retail (van sales, open market sales) redistribution KPIs are delivered by each sales team within each KD
• Responsible for the SOP of each direct to retail team including route plans and correct use of the Sales Automation tool
• Ensure effective coverage of the entire area through direct to retail redistribution supported by a network of FMN approved sub-distributors each of whom has a direct to retail capability in their territory of operations
• Coach and mentor the Sales Team in all aspects of the KD operation such that they each deliver on their monthly/annual KPIs

Qualifications

• Minimum requirement: Graduate Degree in Sales related field.
• Added advantage: MBA

Experience:

• Minimum 8 years’ Sales experience gained in a major FMCG blue chip organisation.
• Added Advantage: Added Advantage: Evidence of a strong coaching and mentoring capability.

The Person Must Have:

• Strong knowledge of sales operations, route-to-market strategies, and territory management.
• Proven ability to lead and motivate sales teams to achieve volume, distribution, and visibility targets.
• Excellent analytical skills to track market performance, interpret sales data, and identify growth opportunities.
• Strong communication, negotiation, and relationship-building skills to engage distributors, key accounts, and internal stakeholders.
• Good planning and organizational abilities to execute sales strategies, monitor field activities, and ensure effective market coverage.