Area Sales Manager at DAG Industries Nigeria Limited

Job Description

• We are seeking a dynamic and experiencedArea Sales Managerwith a strong background in thelubricants industry. 
• The ASM will be responsible for achieving sales targets, managing distributor/retail networks, developing new markets, and ensuring customer satisfaction within the assigned territory.

Responsibilities
Sales Strategy & Execution:

• Achieve monthly, quarterly, and annual sales targets.
• Plan and implement sales strategies to increase market share in the assigned area.
• Monitor competitor activity and adjust tactics accordingly.

Channel Management:

• Manage and expand the distributor and dealer network.
• Support partners with training, promotional schemes, and technical support.
• Ensure proper stock levels and timely order fulfillment.

Customer Relationship Management:

• Build and maintain relationships with key customers, workshops, and OEMs.
• Address customer queries, complaints, and feedback effectively.

Market Development:

• Identify and develop new business opportunities in retail, B2B, transport, industrial, or agri segments.
• Conduct regular market visits and trade meets to drive brand visibility.

Reporting & Analysis:

• Prepare and submit regular sales reports, forecasts, and market insights.
• Analyze sales data to identify trends and growth opportunities.

Requirements

• Bachelor’s Degree in Business, Marketing, or Mechanical/Automobile Engineering.
• MBA preferred but not mandatory.
• 3 - 6 years of relevant experience inlubricant sales(automotive or industrial).
• Proven track record of meeting or exceeding sales targets.
• Strong network in the local lubricant market.
• Excellent communication and negotiation skills.
• Strong analytical and problem-solving abilities.
• Proficiency in MS Office and CRM tools.
• Ability to work independently and in a team environment.