Area Sales Coordinator at Reliable Steel & Plastic Ind. Ltd.

Reports To: National Sales Manager

Job Summary

The Area Sales Coordinator plays a key support role in coordinating sales activities across assigned regions, ensuring smooth communication between the head office and field sales teams. The role involves monitoring sales performance, supporting distribution operations, tracking orders, and ensuring timely delivery of products to customers and distributors. The ideal candidate must be highly organized, proactive, and able to communicate effectively across multiple regions and languages.

Key Responsibilities

• Coordinate daily sales operations between the head office and regional/area sales teams. 
• Monitor sales orders, dispatch processes, and delivery schedules to ensure timely fulfillment. 
• Track sales performance across regions and provide regular reports to management. 
• Maintain accurate records of customer orders, stock movement, and distribution activities. 
• Liaise with warehouse, production, and logistics teams to ensure product availability. 
• Support the National Sales Manager in implementing sales strategies and campaigns. 
• Follow up with area sales representatives on targets, activities, and performance updates. 
• Assist in managing distributor relationships and resolving operational issues. 
• Ensure proper documentation of sales transactions and compliance with company procedures. 
• Coordinate communication across different regions, especially in local languages where necessary. 
• Handle customer inquiries and escalate issues when required. 
• Support credit control by tracking customer payments and outstanding balances in collaboration with Accounts. 

Key Performance Indicators (KPIs)

• Timeliness of order processing and delivery coordination 
• Accuracy of sales and distribution records 
• Responsiveness to regional sales team needs 
• Reduction in order delays and customer complaints 
• Effectiveness of communication between head office and field teams 
• Support provided in achieving regional sales targets 

Qualifications & Experience

• Bachelor’s degree or HND in Marketing, Business Administration, or a related field. 
• Minimum of 3–7 years’ experience in sales operations, preferably within a manufacturing or distribution company.  
• Experience working with sales teams, distributors, and logistics coordination. 

Key Requirements

• Must be able to speak and understand multiple languages, with Hausa being very important.  
• Strong understanding of sales coordination, order processing, and distribution systems. 
• Proficiency in Microsoft Office (especially Excel) and sales/ERP systems. 
• Good knowledge of the Nigerian market and regional dynamics. 
• Ability to multitask and manage multiple regions simultaneously. 

Skills & Competencies

• Strong organizational and coordination skills 
• Excellent communication and interpersonal abilities 
• Attention to detail and accuracy 
• Problem-solving and decision-making skills 
• Ability to work under pressure and meet deadlines 
• Strong teamwork and collaboration skills 
• Basic analytical and reporting skills 

Personal Attributes

• Proactive and result-oriented 
• Reliable and dependable 
• High level of integrity and professionalism 
• Adaptable and culturally aware 
• Strong sense of responsibility 

Working Conditions

• Office-based role at the Head Office 
• Frequent communication with field sales teams nationwide 
• Occasional travel may be required 

Job Specification

The ideal Area Sales Coordinator should:

• Have solid experience in coordinating sales activities within a manufacturing or distribution environment 
• Be fluent in multiple languages to effectively communicate with diverse regional teams 
• Demonstrate strong administrative and coordination capabilities  
• Be able to manage sales data, track orders, and ensure operational efficiency 
• Possess good understanding of supply chain and product distribution processes 
• Be capable of supporting sales teams to achieve targets through effective coordination and communication