Analyst - Proposition and Customer Insights at MTN Nigeria

Mission:

• To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
• Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.

Description:

• Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the segment
• Support quarterly marketing plans for the High Value segment (focusing on customer growth, revenue and ARPU stimulation)
• Support the Manager HV Segment in the execution of the Segment’s strategy
• Monitor projects and ensure they are delivered to budget and on time
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies on a daily basis.
• Ensure market penetration, growth and profitability through effective implementation of HV and segment strategies
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end
• Manage relationship with Finance and ensure funds are available for projects in line with budget
• Liaise with the Brand and communication team to define effective channels for communicating defined/approved initiatives aimed at creating awareness 
• Liaise with Product team to provide update on the development/revamp of initiatives and acquisition frameworks for the High Value Segment

Education:

• First degree in any related discipline 
• Fluent in English 

Experience:

3 - 7 years’ experience including:

• Minimum of 3 years’ experience in segment management 
• Excellent understanding of customer behavior
• Experience in Marketing plans, advertising materials and product life cycle monitoring
• Experience in Telecommunications Industry/tech