Analyst - Paid Performance Marketing at Jumia Nigeria

• This role requires 3 - 5 years of experience in the media field, with a strong background in media planning or buying.
• An integrated role with expertise in digital planning and execution is highly valued.

Responsibilities:

• Collaborate with the marketing team to develop effective media strategies and plans
• Conduct research and analysis to identify target audiences and determine the most suitable media channels
• Create media plans that align with campaign objectives and budgetary requirements
• Monitor and optimize media campaigns to ensure maximum performance and ROI
• Stay updated on industry trends, emerging technologies, and best practices in media planning and execution
• Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI) to track and measure campaign effectiveness
• Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns
• Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans
• On top of all invoice, billing, and delivery issues. Knows when to escalate discrepancies to the manager.

Requirements:

• 3 - 5 years of experience in media planning or buying
• Strong knowledge of digital media channels, platforms, and tools
• Proficiency in using digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)
• Analytical mindset with the ability to interpret data and extract actionable insights.
• Excellent communication and presentation skills to effectively convey media strategies and campaign results.
• Detail-oriented with strong organizational and time management skills
• Ability to thrive in a fast-paced, deadline-driven environment.
• Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies.