Analyst - OTT Partnerships.Marketing NG at MTN Nigeria

Mission:

• Responsible for the end-to-end coordination of the implementation of consumer OTT partnership strategy and plans. It requires strong analytical skills, market insight, exceptional communication skills, relationship management skills, and a deep understanding of emerging market challenges, good negotiation and partnering skill, ability to work cross-functionally. Must be able to identify industry trends and key influencers.

Description:

• Identify opportunities for additional revenue streams through new partnerships and monetization strategies.
• Grow recruitment and conversion of new data users through customer engagements on OTT platforms.
• Implement and manage creative marketing campaigns and promotions that increase user awareness and drive customer acquisition.
• Collaborate with internal and external teams to execute campaigns aimed at increasing data revenue and user engagement.
• Collaborate with the Business Intelligence (BI) team to maintain databases, tools, and models for tracking and analyzing proposition performance metrics.
• Leverage data-driven insights to refine product offerings and make informed decisions about future proposition development.
• Develop a deep understanding of our business and partners' needs, industry trends, and competitive landscape to drive revenue through collaborative efforts with partners.
• Develop and execute strategies to drive incremental data revenue, increase MTN digital distribution, and enhance the user experience on MTN e-store on partner’s platforms in collaboration with partners.
• Drive the implementation of scalable initiatives with partners, ensuring they meet business objectives.
• Establish and manage strategic partnerships with OTT providers (e.g., Meta, TikTok, Google) and tech startups to enhance content offerings and drive revenue growth.
• Support the development and execution of joint marketing campaigns in collaboration with OTT partners to increase data usage and user acquisition.
• Conduct data product audits and reviews, customer use analysis, competitive analysis of matching products, and feedback on product enhancement
• Track the performance of launched data propositions by monitoring key performance indicators (KPIs), including user engagement, data revenue, and customer satisfaction.
• Prepare detailed reports on proposition performance, highlighting areas for improvement and optimization.

Education:

• First degree in any related discipline 
• Fluent in English

Experience:

3 - 7 years’ experience with experience working with others

• Experience working in a medium organization 
• Experience in product development, customer experience, Analytical Skills, Presentations and conceptualization of Concept.