Analyst - Data Proposition Teens at MTN Nigeria

Reports To: Manager - Proposition and Customer Insights - Teens

Division: Marketing 

Mission:

• To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the teen segment of the consumer market.
• Provide relevant and up-to-date information to aid proper decision-making within the authority limits of the brand manager.

Description:

• Implement marketing strategies and initiatives to drive the acquisition, usage, and revenue growth of MTNN’s teen segment customers.
• Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
• Develop a work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Continuously identify, review, and monitor the demographic profiles of the teen segment customers.
• Work with the Teen Segment Manager in the development of advertising and communication concepts in support of MTN’s brand-building initiatives that can be successfully executed in the Teen Marketplace.
• Maintain and build the teen brand through advertising, media, and any other marketing means while managing relationships with key media agencies daily.
• Provide stakeholders with relevant information needed for a proper and timely evaluation of projects and plans.
• Research industry evolution and competition’s activities in order to identify segment-specific gaps and strategies in order to exploit them to MTNN's advantage.
• Analyze relevant best practices and provide recommendations to the segment manager, Teen.

Education:

• First degree in any related discipline 
• Fluent in English

Experience:

3–7 years’ experience in an area of specialization, with experience working with others

• Customer contact and understanding of consumers.
• Marketing plans, advertising materials, and product life cycle monitoring
• Experience in the Telecommunications Industry/FMCG