Analyst - Customer Analytics East at MTN Nigeria

Reports To: Manager Customer Analytics
Division: Marketing
Description

• Collect, analyze, interpret, and summarize data in preparation for generation of statistical and analytical reports and provide intelligence that supports decision-making.
• Coordinate data requests with respect to pre and post return on investment data extraction, data sample for analytics, and other ad-hoc requirements
• Maintain computerized collection and track relevant data and appropriate records of research methods and results
• Utilize specified statistical software to analyze and interpret research data, as appropriate to the individual position
• Extract qualifying data, based on defined campaigns and according to the approved campaign road map as well as manage and update engine room tools
• Provide support to campaign segmentation analyst as required
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Develop and utilize data collection instruments and methods for the evaluation and quality control of research or operational data
• Perform Customer Lifecycle Management data analysis and requests
• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
• Interface with financial analysts and business units to understand their data requirements and reporting needs
• Liaise with product management managers to understand the data needed to support and monitor product performance
• Monitor network coverage and QoS to identify competitive weakness and strength areas

Education:

• First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field
• Fluent in English

Experience:

3 - 7 years’ experience which includes:

• 2 years in a business analyst or business analyst support role
• 2 years’ work experience within data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/mining experience
• Understanding of sales channel