Analyst - Content Marketing at MTN Nigeria

Reports To: Manager - Digital Marketing Brands

Division: Marketing 

Mission:

• Create consistent, valuable content that positions the MTNN brand as a culturally relevant brand that enables progress, while increasing awareness across digital platforms.
• Develop content that attracts new audiences, nurtures prospects, and keeps existing customers actively engaged throughout the customer journey.
• Provide a structured platform for different business units (e.g., HR, Corporate Communications, Sustainability, Marketing) to showcase their initiatives and messages through coordinated content.

Description:

• Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targets
• Implement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomes
• Design content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologies
• Develop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance tracking
• Translate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assets
• Monitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shifts
• Partner with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
• Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
• Track regional and language-based performance differences to optimize localization strategy across Nigeria’s diverse subscriber base

Education:

• A first degree in business-related or any social science discipline
• Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
• Knowledge of content management systems (CMS), SEO, and social media platforms
• Basic skills in analytics tools and reporting (e.g., Analytics, dashboards)
• Fluent in English

Experience:

3-7 years’ experience which includes

• Minimum of 3 years’ experience in digital marketing
• Creating and managing digital content across websites and social media
• Analyzing content performance, engagement, and audience insights
• Supporting content campaigns and editorial calendars
• Working with creative, social media, and marketing teams
• Optimizing content using SEO and performance data