Analyst - Campaign Management at MTN Nigeria

• Develop and execute BTL with the aim of generating incremental revenue and reducing churn on the network
• Manage the implementation, tracking and measurement of marketing campaigns 
• Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
• Regularly monitor and measure ROI of campaigns and take key decisions regarding continuity or modification of campaigns
• Collect and use data to inform new campaigns and the evaluation of existing ones
• Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance and evaluation
• Execute overall customer base strategy to include but not limited to acquisition quality, welcome engagement campaign, upgrade and cross sell strategy, base migrations and retention strategy
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Analysis of the customer base to identify segments that have revenue upliftment opportunity or who are at risk that require campaign intervention
• Take ownership of the Go-to-market process, ensuring all processes and customer journeys are designed and followed
• Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
• Perform any other duties as may be assigned by the Manager, Campaign Management

Education:

• First degree in any related discipline
• Fluent in English

Experience:

• 3 - 7 years’ experience including:
• Experience in Database/Direct Marketing or Product Management in telecommunications industry
• Expertise in experimental test design 
• Experience in developing test design, significance testing, establishing error ranges, and key success metrics
• Experience with major campaign management platform(s) within telecoms industry
• Demonstrable data-mining, analytical skills and segmentation techniques
• Experience working in a medium sized organization 
• Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.