Admission Officer at Adorable British College

Job Summary

• We are seeking to employ a resourceful and results-driven Marketing & Admissions Officer to oversee student recruitment, marketing campaigns, and parent communication.
• The ideal candidate will be creative, tech-savvy, and passionate about promoting educational services

Main Duties and Responsibilities

• Develop and execute field marketing activities in collaboration with the marketing executive/committee, targeting primary schools, religious centers, estates, malls, and other strategic locations.
• Manage relationships with feeder schools, coordinate visits, open houses, sponsorships, and form sales.
• Monitor and respond promptly to direct messages and inquiries on social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
• Design and implement effective enrollment conversion and engagement plans to convert prospects into enrolled students.
• Follow up with prospective parents via calls, SMS, WhatsApp, emails, and other channels, using pre-approved marketing materials.
• Track and report enrollment statistics and conversion progress at every stage of the admissions pipeline.
• Handle telephone, WhatsApp, and email inquiries related to admissions professionally and efficiently.
• Draft timely and engaging content for weekly newsletters, website updates, Google My Business, and other platforms to keep parents informed of school activities and milestones.
• Administer and analyze parent feedback surveys and prepare reports to support continuous improvement.
• Regularly review and optimize communication channels to ensure all parents
• receive timely and effective updates.

Job Specification

• Minimum of Bachelor's Degree in Marketing, Communications, Public Relations, Education, or a related field.
• At least 1 - 3 years experience in a similar role, preferably in the education sector.
• Excellent verbal and written communication skills
• Strong digital marketing and social media management skills
• Proficiency in tools like Google Workspace, Canva, MS Office, email platforms
• Strong interpersonal skills and confidence in engaging with diverse stakeholders
• Ability to work independently, manage multiple priorities, and meet deadlines
• Data-driven mindset with strong attention to detail
• Creative thinking and problem-solving abilities.