Activation Officers (FMCG) at Afconrecruit Limited

Position Summary:

• The Activation Officer is responsible for planning, executing, and monitoring brand activation initiatives to drive product visibility, consumer engagement, and sales growth. This role involves close collaboration with marketing, sales, and distribution teams to implement promotional activities and ensure the effective rollout of campaigns.

Key Responsibilities:

Campaign Planning and Execution:

• Design and implement brand activation strategies in line with the company’s marketing objectives.
• Organize promotional events, in-store activations, and sampling programs to increase product awareness.
• Collaborate with external vendors, event organizers, and agencies for smooth execution of activation programs.

Consumer Engagement:

• Develop creative and interactive activation concepts to engage consumers.
• Oversee the distribution of promotional materials and ensure proper representation of the brand.
• Collect consumer feedback during activation events and relay insights to the marketing team.

Territory Management:

• Identify strategic locations and channels for activation activities.
• Coordinate with distributors and retailers to ensure alignment on promotional efforts.
• Monitor inventory levels and availability of products in targeted locations

Performance Monitoring and Reporting:

• Track the performance of activation activities using key metrics, such as sales uplift, consumer reach, and engagement levels.
• Analyze data to identify trends and opportunities for improving activation strategies.
• Prepare and present detailed reports on activation outcomes to stakeholders.

Key Skills and Competencies:

• Strong communication and interpersonal skills.
• Excellent organizational and project management abilities.
• Creativity in developing consumer engagement initiatives.
• Analytical skills to assess campaign performance and consumer behavior.
• Proficiency in MS Office Suite and marketing tools.
• Ability to work under pressure and meet deadlines.

Qualifications:

• OND/HND/B.SC in any field
• 2–4 years of experience in brand activation, marketing, or a similar role in the FMCG industry.
• Proven track record of successfully executing consumer engagement campaigns.
• Knowledge of FMCG market