Senior Brand Manager at Westfield Consulting

Details:

Our Client an FMCG company is searching for an experienced Brand Manager to work closely with THE marketing and production team on several retail product lines. The ideal candidate for this position is an energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help advance our brands. To ensure continued profitability and volume growth of the assigned brands through effective, well coordinated planning and prudent/innovative deployment of marketing and fiscal resources

JOB DESCRIPTION

• Ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers.
• Monitor marketing trends and keep a close eye on competitive products in the marketplace.
• Regularly meet with clients and senior management, and oversee a team of junior marketers.
• Developing, implementing and executing marketing initiatives and activities for assigned brand
• Responsible for more executing marketing campaigns; managing and developing P&L and driving market growth.
• Conduct initial market research for a brand, gathering data about where a product fits
• Develop monthly objectives with their team with the goal of increasing a brand's value
• Developing marketing strategies and introducing the brand to the public.
• Perform regular market research studies to gather important brand data
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
• Assist in the design of retail packaging as well as the creation of in-store marketing displays
• All other duties that may be required of him/her by the management in line with the job role.

REQUIREMENT

• He or she must hold a B.Sc or HND in any suitable in Marketing, Advertising or related field
• an MBA Marketing will be an added advantage
• Minimum of 14 years work experience, out of which 4 years must be at Senior Brand Manager’s level
• The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Knowledge of  CRM software
•  Ability to think creatively and innovatively, forecast and identify trends and challenges
• Budget-management skills and proficiency
• 5+ years’ experience in brand or product management
• Strong project management skills
• Exceptional verbal and report presentation abilities
• Extensive experience in packaging design and retail display creation