Digital Marketing Executive at Pivotage Consulting

Job Ref: LAB/0718/DME
Employment Type: Permanent/Full Time

Job Summary

• As the digital marketing executive, you shall be responsible for the development and implementation of all the digital/online marketing strategies for the organization.

Job Description

• Plan and execute digital marketing and campaign strategies to promote the organizations’ services to customers.
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Develop a website traffic plan and create marketing goals and benchmarks to meet
• Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Develop a website traffic plan and create marketing goals and benchmarks to meet
• Generate and present monthly reports on the organizations’ marketing campaign’s performance.
• Meet or exceed marketing revenue targets and develop plans to make up for any shortfalls in revenue.
• Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary.
• Design and create all marketing ads for exhibitions, events, promotions, social media space and print production.
• Participate in the creation of online branding and artwork and coordination of the social media space.
• Generate and execute digital campaigns.
• Support the overall management of the Company’s website and other relevant online presence.

Role Specifications
Education:

• HND/First Degree in Visual Arts or Graphic Design or related discipline.

Experience:

• Minimum of 3 years' experience in similar role within the creative arts industry or in any other organization.
• Imaginative, innovative and naturally creative.
• Excellent presentation, interpersonal and communication skills.
• Excellent command of spoken and written English.
• Good digital knowledge - CMS, Social Media and CRM email marketing.

Key Competence:

• Extremely creative; with industry experience. Create all marketing collateral for events, promotions and print production. Able to forecast and work towards targets and deadlines.

Salary/Benefits

• In line with industry standard.