Category Manager - Dairy at Promasidor

Key Responsibilities
Category strategy & plans:

• Develop the Dairy category strategy within the overall portfolio strategy.
• Develop, gain approval for and execute annual activity plans across the marketing mix for each brand in the Dairy category.
• Ensure that sampling programmes are in line with the category strategy and supervise their planning & activation.
• Ensure core/major activities are evaluated and learnings captured for future brand planning.

Marketing insight:

• Use consumer insight to develop strategies from which the Company can grow its Dairy business.
• Ensure the availability of relevant market information.
• Monitor and report on brand performance/health in the Dairy category, using agreed attributes and format.
• Support the Commercial Director in determining optimum pricing strategy for Dairy brands.

Budget:

• Allocate marketing expenditure across brands and activities within the Dairy category.
• Manage the category marketing budget to ensure execution of agreed programmes and implement corrective actions where required.

Results:

• Lead the preparation of annual integrated marketing plans for Dairy brands, to deliver business targets and agreed goals for all areas of the marketing mix for each brand.
• Evaluate and report on the effectiveness of Dairy category strategies and plans.

People development:

• Lead and develop the capabilities of the Dairy brands team.

Job Requirements
Education:

• Minimum of Bachelor's degree from a reputable university.
• A postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

Experience:

• Minimum of 7 years’ work experience in the Marketing function of a reputable company, preferably FMCG, with at least 2 years’ line management experience.
• Sales and/or Operations experience would be an advantage.