Executive - Trade Marketing Manager at IFFCO

Req ID: 3681
Job Summary

• Value Target Achievement, Sales Strategies, Tracking of Actual Flyer Vs. Planned

Key Responsibilities:

• Responsible to ensure that category volume and MS objective is achieved by country within category allocated budgets
• Develop/ analyze/ recommend Sales plan and drive portfolio strategy with regional sales managers to meet overall objective as per budget plans.
• Defining and optimizing utilization of TMI spend strategy and allocation, annual budgets and investments at brand level
• Responsible for monthly S&OP process for category and ensure forecast adherence as per category plans
• Customer profitability (if applicable)
• Responsible to conduct market visits at regular periods to ensure adherence of RSP’s and effective utilization of Merchandise collaterals
• Impart Sales team training to impart product knowledge
• Alignment with Trade/sales of consumer activation
• Alignment with Trade/Sales on all collaterals required as part of activations.
• Responsible for approving customer claims versus planned activities.
• Liase with trade marketing  and sales teams in markets for annual trade calendars and customer planning cycle
• Builds channel capabilities. Develops and rolls out customer selling story
• Responsible for customer marketing of new NPD, /promotions.

Roles & Responsibilities:

• Assigned Category Value Target Achievement
• Monthly/Quarterly/Yearly Region-wise Category-wise Channel-wise Sales Forecasting
• Devise effective pricing in lieu of competition
• Category-wise spend management
• Sales strategies and programs for New Product Development/Launch and monitor performance in incubation stage
• Tracking of Actual Flyer vs. Planned
• Tracking of RSPs across Key Accounts and Retail
• Tracking of all annual contracts.

Qualifications

• Bachelors or Masters in Sales & Marketing ; commercial experience

Skills & Competencies:

• 4-5  years of end-end sales and customer management experience
• 1-2 years of Marketing experience desirable
• Has managed Customer Marketing initiatives and BTL agencies.
• Capability in building strategic, multilevel and team work relationship is needed.
• Negotiation skills required to drive company objectives
• Engaged and with structured and strong communication skills
• Exhibiting good leadership skills and supporting key function execution.
• Self driven and performance orientation.
• Strong commercial acumen and analytical ability

Work experience requirement:

• At least 3 years of experience in Brand Management or Trade Marketing at entry level thoroughly

Competencies:

• Negotiating Skills
• Influencing Skills
• Communicating Effectively
• Driving Results
• Self and Team Management
• Planning & Decision Making
• Customer Centricity
• Financial Acumen
• Knowledge of International and/or Local Laws and Regulations
• Knowledge of Value Chain Management
• Knowledge of Socio, Geopolitical and Economical Issues
• Trade Marketing and Category management
• Sales and Distribution Strategy Management
• Consumer Behaviour B2B and B2C
• Oracle/SAP ERP

Key Performance Indicators:

• Market share numbers.
• Category Profitability & Margin Target.
• Volume/Value Target.
• TMI budget efficiency.
• Promotion Ratio.
• Sales forecast accuracy.
• Key Account and LOB growth as per plan.
• Market execution performance.

KPIs:

• Volume & Value Achievement, Category Profitability, New Product Launches, Implementing Merchandising & Activation Programs, Region & Channel wise Forecasting, Flyer Planning, Target Setting, Category Budget Management, Planogram Execution
• Involved in consumer activations planning and executions, tracking competitors intelligence and assisting in translating the findings directly in category sales planning.