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  • Posted: Apr 13, 2018
    Deadline: Not specified
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    We are Nigeria's fastest B2B-focused on-demand and last-mile delivery service company, present in Lagos and Abuja.
    Read more about this company

     

    Chief Marketing Officer

    Job Description

    • The Chief Marketing Officer - Nigeria is a critical member of the leadership team, responsible for driving new customer acquisition, growth and retention and profitable sales through development, implementation, management and optimization of online and offline marketing strategies
    • Leveraging a team of experienced marketing managers, a roster of leading ad-tech partners and the support of a world-class online marketing platform, this role is at the core of the growth engine that must be fuelled with strategic vision, constant innovation and air-tight optimization.

    Responsibilities

    • Develop, implement, and manage customer acquisition and retention strategies across all external media channels and internal functional areas in Nigeria
    • Manage a team of experienced marketing managers to meet acquisition objectives, and mentor that team to move their careers to the next level
    • Drive advertising channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints
    • Oversee direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Social Advertising, SEO, Co-Marketing, Direct Mail and Emerging Media
    • Manage the promotional strategy, calendar and alignment with business stakeholders across the organization to meet sales and margin targets
    • Develop and manage the long-term acquisition marketing roadmap to meet larger business objectives and maintain an innovative edge on the competition
    • Deliver in-depth weekly, monthly, and quarterly analysis on performance of channels and drive a truly data-driven approach to all aspects of acquisition marketing
    • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
    • Ability to monitor technology and competitive landscape to lead and drive new innovative solutions to support business objectives
    • Manage material P&L / budget media reconciliation process
    • Own the process details of significant monthly budgets, including P&L management, forecast alignment, and strategic investments in non-media costs (ad-tech, etc.)
    • Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative/UI, Product/UX, Operations, HR, Legal and Finance teams

    Leadership - Strategy:

    • Decisions drive planning and short and long-term strategic initiatives across Nigeria
    • Establishes strategic analysis plans and objectives
    • Consistent track record of leadership and communication (inspire and motivate a team)
    • Effective upward management

    Leadership - Influence + Communication:

    • Ease with Senior Management and can effectively interface/have influence at many levels with top executives
    • Ability to communicate with the use of strategic frameworks
    • Demonstrated strategic command for all issues in the channels being managed, with a strong understanding/sensitivity for cross-channel impacts and interactions

    Project and Process Management:

    • Ensures budgets and schedules meet management requirements
    • Provides inputs and recommendations towards final decisions on administrative or operational matters and ensures operations’ effective achievement of objectives.
    • Ability to manage through subordinate managers

    People Management:

    • Effectively leads large cross functional projects
    • Provide Marketing leadership - have the ability to inspire and motivate a diverse team to achieve marketing objectives
    • Ability to successfully manage team morale in a group with high performance requirements and expectations
    • Develops internal executive presence

    Requirements

    • B.A, B.S or equivalent Degree, MBA preferred
    • 8-10+ years progressive experience in online marketing; ideally in an e-commerce company/startup and/or large consumer goods company
    • Demonstrated ability to lead a multi-level team and guide employees into leadership roles
    • Rigorous, data driven, highly analytical mindset
    • Very comfortable with data and making decisions based on empirical evidence
    • Gift for articulating non-intuitive decisions
    • Track record of growing and scaling innovative businesses or functions
    • First-rate collaboration skills, even across diverse departments
    • Strong understanding of and experience in customer segmentation and profiling, using both qualitative and quantitative approaches.

    Method of Application

    Interested and qualified? Go to Africa Delivery Technologies Limited on www.linkedin.com to apply

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