Chief Marketing Officer at Africa Delivery Technologies Limited

Job Description

• The Chief Marketing Officer - Nigeria is a critical member of the leadership team, responsible for driving new customer acquisition, growth and retention and profitable sales through development, implementation, management and optimization of online and offline marketing strategies
• Leveraging a team of experienced marketing managers, a roster of leading ad-tech partners and the support of a world-class online marketing platform, this role is at the core of the growth engine that must be fuelled with strategic vision, constant innovation and air-tight optimization.

Responsibilities

• Develop, implement, and manage customer acquisition and retention strategies across all external media channels and internal functional areas in Nigeria
• Manage a team of experienced marketing managers to meet acquisition objectives, and mentor that team to move their careers to the next level
• Drive advertising channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints
• Oversee direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Social Advertising, SEO, Co-Marketing, Direct Mail and Emerging Media
• Manage the promotional strategy, calendar and alignment with business stakeholders across the organization to meet sales and margin targets
• Develop and manage the long-term acquisition marketing roadmap to meet larger business objectives and maintain an innovative edge on the competition
• Deliver in-depth weekly, monthly, and quarterly analysis on performance of channels and drive a truly data-driven approach to all aspects of acquisition marketing
• Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
• Ability to monitor technology and competitive landscape to lead and drive new innovative solutions to support business objectives
• Manage material P&L / budget media reconciliation process
• Own the process details of significant monthly budgets, including P&L management, forecast alignment, and strategic investments in non-media costs (ad-tech, etc.)
• Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative/UI, Product/UX, Operations, HR, Legal and Finance teams

Leadership - Strategy:

• Decisions drive planning and short and long-term strategic initiatives across Nigeria
• Establishes strategic analysis plans and objectives
• Consistent track record of leadership and communication (inspire and motivate a team)
• Effective upward management

Leadership - Influence + Communication:

• Ease with Senior Management and can effectively interface/have influence at many levels with top executives
• Ability to communicate with the use of strategic frameworks
• Demonstrated strategic command for all issues in the channels being managed, with a strong understanding/sensitivity for cross-channel impacts and interactions

Project and Process Management:

• Ensures budgets and schedules meet management requirements
• Provides inputs and recommendations towards final decisions on administrative or operational matters and ensures operations’ effective achievement of objectives.
• Ability to manage through subordinate managers

People Management:

• Effectively leads large cross functional projects
• Provide Marketing leadership - have the ability to inspire and motivate a diverse team to achieve marketing objectives
• Ability to successfully manage team morale in a group with high performance requirements and expectations
• Develops internal executive presence

Requirements

• B.A, B.S or equivalent Degree, MBA preferred
• 8-10+ years progressive experience in online marketing; ideally in an e-commerce company/startup and/or large consumer goods company
• Demonstrated ability to lead a multi-level team and guide employees into leadership roles
• Rigorous, data driven, highly analytical mindset
• Very comfortable with data and making decisions based on empirical evidence
• Gift for articulating non-intuitive decisions
• Track record of growing and scaling innovative businesses or functions
• First-rate collaboration skills, even across diverse departments
• Strong understanding of and experience in customer segmentation and profiling, using both qualitative and quantitative approaches.