Brand Manager at Adexen

Job Reference: 1406
Location: Lagos
Function: Commercial & Communication

Job Description

• Develop, manage and sustain a profitable Brand.

Responsibilities

• Provide inputs for brand strategy review.
• Defining annual brand plan in line with overall marketing strategies and objectives.
• Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
• Manage New Product Introduction (NPI).
• Develop brand/product line extension from conception to the introduction of product to the market.
• Set monthly sales targets and increase profit.
• Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity and growth of net sales and market shares.
• Track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
• Develop and update generic planograms and success benchmarks aligned to brand strategy.
• Communicate with relevant stake holders during projects.
• Manage and evaluate daily interactions with agencies.
• Ensure that all business management standards, processes and procedures are applied and adhered to.
• Effectively manage A&P budget.

Expectations

• Bachelor degree in any discipline. Masters’ degree is an added advantage.
• 5 years’ experience as a brand manager preferably in a multinational FMCG.
• Analytical skill.
• Excellent networking and interpersonal skill.
• Good presentation skill.
• Must be a Nigerian citizen with sound knowledge of the business terrain.