Sales and Marketing Manager at eRecruiter Nigeria

Job Profile

• To work directly with management to drive retail traffic, sales and growth through new and existing customers.
• The individual will own and drive the overall revenue targets for the company.

Key Responsibilities

• Develop and grow channels for reaching and driving consumers to visit the company’s retail channels.
• Work with third-party vendors to develop marketing materials and execute marketing campaigns and promotions.
• Develop and implement monthly and quarterly marketing and sales plan.
• Optimize, track and manage the Order-to-Cash process.
• Manage the marketing & sales teams.
• Create and sustain performance culture that consistently exceeds the expectations of all stakeholders (employees, customers, shareholders)
• Propose and assist on implementation of ideas that drive increase in average items per basket.
• Work with customer retention teams to drive repeat business.
• Develop market segmentation and develop market audiences.
• Optimize marketing spend to achieve highest possible ROI across channels.
• Leverage data and information to deliver actionable plans and strategies.
• Develop PR models to increase mention of the company in the media.
• Implement metrics and tracking systems to accurately measure ROI
• Identify & manage relationships with influencers.
• Create & execute programs for customers that increases repurchase, referrals and cross-sell and upsell opportunities.
• Identify key customers that can act as a marketing channel through testimonials, and influencer marketing.
• Design, implement and track customer referral programs.
• Manage library of up-to-date customer testimonials and reviews.
• Manage customer satisfaction surveys to drive change throughout the organization.
• Create & optimize digital advertising campaigns for the company.
• Leverage social media, search engine marketing, affiliate marketing & paid marketing heavily as a marketing tool.
• Advice executives on competitive landscape and opportunities.
• Drive search engine marketing initiatives for the company.
• Maximize guerilla marketing techniques to maximize marketing ROI for the company.

Key Requirements

• Minimum of 5 yrs online retail experience.
• B.Sc or Over.
• Strong financial acumen.
• 5-7 years business operational experience.
• Strong sense for fashion retail & trends.
• Deep analytical skills
• Strong Facebook advertising experience
• Marketing concepts & strategy
• Experience interpreting and using online analytics tools
• Excellent people & negotiation skills.
• Customer focused and result driven
• Market knowledge.
• Fashion merchandising.
• COD Operational experience.
• Organized with strong attention to detail.
• Good coaching & communication skills.