Manager, Market Analytics at MTN Nigeria

Division: Enterprise Business Unit

Core Purpose of the Job

• Responsible for the management and coordination of external research work and projects for EBU in relation to giving specialist guidance and advice to the business.
• Provide analysis and strategic direction on various business issues including, but not limited to pricing, promotion, opportunity sizing and assortment optimization.

Job Summary

• Support the Shareholder return strategy by developing and implementing processes that are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
• Participate in the review of Business Processes (headcount, process optimisation, etc.), to drive efficiency gains to ensure at least 5% reduction in Divisional budget year-on-year.
• Develop tools, templates and Interactive data visualizations (Dashboards) to assist in operationalizing analytics insights and to best convey information to stakeholders.
• Applying advanced analytics and data science methods to generate business insights, predict customer satisfaction and other business performance indices
• Serve the Division’s internal customers and provide solutions to improve the customer experience.
• Drive business insights from external sources.
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Maintain effective working relationships with internal and external suppliers.
• Coordinate, coach and influence external partners and essential support departments across MTNN’s business units to deliver a seamless pre-sales and post-sales service experience.
• Perform research, data collection, economic, statistical and demographic analysis using professionally accepted techniques and methodologies.
• Managing all internal research projects and advising / guiding colleagues planning to conduct their own research with regard to the findings of previous research undertaken and on methodologies for prospective research projects.
• Managing external projects as required, including scoping the research, defining research methodology.
• Sourcing the most appropriate external research agencies for specific research projects, using an outsourced research coordinator where appropriate, ensuring these are delivered on time and to the required standard/specification.
• Drive EBU’s increased trialling, piloting and consultation activity.
• Management of the research budget.
• Commissioning consumer panels or surveys to develop customer insight which will inform the organisation’s decisions with regard to product development and outward-facing service enhancements and the potential operational & financial impact of implementation.
• Coordinate and manage survey research projects, within timelines and budgets, including working closely with clients to oversee all operational components of projects (online survey programming, sample management, data processing and coding)
• Work with clients on questionnaire design and analysis planning
• Develop tools, templates and Interactive data visualizations (Dashboards) to assist in operationalizing analytics insights and to best convey information to stakeholders.
• Design advanced analytics models including predictive modeling and machine learning algorithms to answer the business and operational question at hand
• Applying advanced analytics and data science methods to generate innovative new network measures and insights using available data
• Oversee B2B industry benchmarking program - Review data to determine trends and provide periodic reports.
• Designing qualitative and quantitative research plans for EBU in all stages of the Product Life Cycle
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Job Conditions

• Normal MTNN working conditions.
• May be required to work extended hours
• Open plan office

Requirements
Education:

• Bachelors or advanced degree in Business Management, Mathematics, Sciences or related field and appropriate relevant professional experience required

Experience:

• Minimum of 6 years working experience comprising of;
• 4 years’ experience in the area of research and data sciences
• 2 years’ experience at supervisory level
• 3 years working knowledge of databases and information extraction preferred
• Experienced in data visualization techniques (Excel macros, Tableau, Power BI, Python - MatplotLib, R- GGPlot etc.)
• Telecoms and B2B experience (desirable) 
• Excellent organizational, planning, problem solving and project management skills.
• Must be able to design and draft PowerPoint decks and communicate findings effectively.
• Prior experience with GIS, economic impact analysis or business development (a plus).
• Proficiency in questionnaire design, sampling approaches, and tabulation planning
• Excellent analytical skills (qualitative and quantitative skills) with experience in statistical modelling and analysis.
• Self-motivated and comfortable working independently in a fast paced environment if needed