Marketing & PR Manager at Gordon Barrett

Job purpose:
To manage all activities that help to increase the sale of products, which includes a combination of direct marketing, advertising, branding, public relations and other promotional activities.

Responsibilities Include:

• Developing & implementing marketing and operations material in line with brand standards
• Creating and implementing brand marketing programs
• Developing social media marketing campaigns and ensuring all social media and networking portals are exhaustively utilized to promote product offerings, services, and the brand
• Keeping up-to-date with industry and market trends, as well as the competition
• Creating and managing the company’s publicity strategies in line with brand values
• Creating and managing promotional events and monitoring and reporting on the success of each event
• Ensuring the local website is up to date with news, photos, promotions, menu changes, and other relevant information
• Ensuring that press releases are eloquently written and accurately compiled for media
• Designing and implementing a local loyalty program
• Analysing and reporting on performance of all implemented promotions and programs
• Evaluating advertising and promotional programs to ensure compatibility with the target audience
• Overseeing successful execution of all events, including promotional and sponsorship events
• Other relevant duties as many be needed or assigned

Requirements/Qualifications:

• Degree in marketing
• Exceptional communications skills
• Good organisational skills
• Ability to think out of the box and react quickly