Marketing Communications Specialist at Pragmatic Technologies

Profile Summary
The Marketing Communications Specialist is a holistic communications and branding professional who will create and manage compelling marketing communications content and help drive marketing communications initiatives for the organization. Our preferred candidate should be able to communicate the value of our brands and products to the public.

Responsibilities

• Develop and implement the company’s integrated marketing communications plan and manage the company’s brand strategy.
• Develop, implement and manage all promotional marketing communications activity to achieve agreed objectives, including sales support material, PR, advertising, direct marketing, exhibitions and events, social media, corporate websites as well as traditional PR functions such as press releases.
• Manage the external agencies on an ongoing basis for successful delivery of key projects to quality and budget measures.
• Responsible for company and brand reputation management.
• Develop & monitor the marketing communications calendar and budget.
• Analyze the effectiveness of marketing communication strategies by looking at relevant metrics as necessary.
• Qualifications
• Bachelor’s Degree
• Professional certification in Marketing or related field is a plus
• Knowledge & Experience
• 3 -5 years of experience in communications and/or marketing.
• Experience in developing and implementing strategic and tactical marketing initiatives
• Strong project management skills and an ability to manage multiple projects with tight deadlines simultaneously.
• Knowledge of E-marketing; social media marketing (Facebook, Twitter, WhatsApp etc.), email marketing, online advertising and SEO.
• Creative individual with understanding of graphics.

Personal Attributes

• Strong leadership and communication skills (written and oral)
• Self-motivated with excellent problem-solving and analytical skills.
• Attention to detail but should be able to be the big picture thinker.