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The Nigeria Reproductive Health Initiative (NURHI 2) is using communication to increase demand for family planning among men and women. The program is expanding outreach to Ondo and Ogun States by rebroadcasting a proven successful radio drama/magazine/call in program and also a series of campaign spots in these states.
Radio FM stations in these states are invited to submit a proposal to rebroadcast the successful NURHI Phase I 26 episode Yoruba language 30-minute radio serial drama/magazine (with minor edits) and also replicate the successful live call-in segment of the radio programming, hosting a new 30-minute live call-in show which follows the radio serial drama/magazine. During the live call-in shows, a popular DJ, and a trained family planning expert will answer people’s questions and promote family planning services provided by all implementing partners both in the public and private health facilities. The program will also plan for promotion on air and through ground networks with promotional materials. The Radio FM station will also re-broadcast 3 campaign radio spots for a set number of months at peak times.
Radio Station Broadcast Services
Scope of work
We are looking for a radio station that will be responsible for;
1) Producing two 30 second radio program promotion spots that encourage people to tune into the radio drama/magazine. One spot is a ‘teaser’ before the radio program starts broadcast and the other is a ‘reinforcement’ spot that will broadcast while the program is on air.
2) Broadcast one hour of radio programming weekly (30 minutes of prerecorded drama/magazine plus 30 minutes of live call in which is not prerecorded) at a prime time based on discussions with NURHI 2 staff.
a. For the prerecorded drama/magazine, do minor postproduction editing to the produced radio drama serial magazine to edit the time of broadcast for the state specific airing. All 26 episodes can be done at one time and must be reviewed by NURHI 2 staff designate.
b. For the live call in, there will be two hosts for the live call in show. One will be a family planning expert who will be selected, paid and trained by NURHI 2. The responsibility of the radio station will be to identify a popular DJ within the station who will trained to host the like call in show and promote Family Planning Services. This popular DJ will co-host together a trained FP expert who will answer people’s questions.
3) Broadcast teaser and reinforcement promotional spots
4) Rebroadcast NURHI I three campaign spots
The station will also broadcast NURHI I three campaign spots at least 6 times a day (3 spots, twice a day each) at peak times during the weekday (Monday –Friday) (5 days a week) between September-November (13 weeks) for a total of 380 times.
NURHI 2 will be responsible for:
General Response requirement;
Responses should include a clear description in written English of:
Interested RADIO STATIONS should send their bid(s) via email to email@example.com on or before Friday 20th May, 2016 with the “State” of interest and title “RFP” in the subject line of the email.. Questions on the bid should be sent to the same email address before close of bid. Only successful persons will be contacted.